Toteutumattomat tulevaisuudet: WSOY ja media-alan murros

Toteutumattomat tulevaisuudet: WSOY ja media-alan murros

Apuraha 22 000 €

Jyväskylän yliopisto, hankkeen johtaja professori Juha-Antti Lamberg

Tutkimushankkeen tavoitteena on tutkia, miten liikkeenjohtajat valitsevat mahdollisten tulevaisuuksien välillä, mitä yritysten toteutumattomille tulevaisuuksille tapahtuu ja miten ne vaikuttavat myöhempiin päätöksiin ja tapahtumiin. Käytännön tasolla tarkoituksena on tutkia niitä kehityspolkuja, jotka johtivat Sanoma Osakeyhtiön ja Werner Söderström Oyj:n fuusioon 1990-luvun lopulla.

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