Kuinka algoritmia miellytetään

Kuinka algoritmia miellytetään

Apuraha 145 000 €

Helsingin yliopisto, tutkijatohtori Tuukka Lehtiniemi

Dataistuneessa mediassa algoritmit ovat limittyneet kiinteäksi osaksi yleisöä. Hankkeessa tarkastellaan algoritmin miellyttämistä eli sisältöjen tuottamista tavoilla, joita ihmis-teknologisen yleisön ajatellaan suosivan. Miellyttämistä lähestytään kokemuksellisena, normatiivisena ja tuotteliaana ilmiönä: osana elettyä todellisuutta, joukkona sääntöjä ja mediatarjonnan muuttajana. Hanke tarjoaa tulevaisuuteen kurkottavia näköaloja ihmisten ja algoritmien yhteistoimintaan ja sen muovaamaan median kenttään.

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