Pleasing the algorithm

Grant €145,000

University of Helsinki, Postdoctoral researcher Tuukka Lehtiniemi

Algorithms are an integral part of audiences in the datafied media. The research project is focused on pleasing the algorithm, referring to the production of content that is thought to be preferred when audiences consist of technologies and humans. The research project approaches it as an experiential, normative and productive phenomenon: a part of the lived experience, a set of rules, and a modifier of media offerings. The project provides a future-looking view into the media field shaped by human-algorithm collaborations.