Disrupting the Media Scene. Adopting Emerging Technologies as a Vehicle for Transforming the Audience Relationship and Business Models in Journalistic Media

Grant €150,000

University of Vaasa, Innolab, Director Mari K. Niemi, PhD

This multidisciplinary project forecasts the future landscape of journalistic media in terms of emerging, disruptive technologies and supports the industry in facing the transformation. Our focus is on the changing audience relationship, and in the novel business models arising. The work is  conducted in a close cooperation with the industry and stakeholders: we create scenarios and seek novel solutions together. Main outcomes of  the project include four Future Workshops, a roadmap and a book.