Influential politicians and political influencers: the intertwining of the political, commercial, and personal on
social media 

Grant €150,000 

University of Helsinki, Essi Pöyry PhD, Docent

While social media influencers have begun to participate in political discussions, politicians apply communication methods adopted from influencers. Through interviews and analysis of social media communications of politicians and influencers, and related journalistic content, the project contributes to the fields of political communication and marketing research.