Targeted journalism? Personalized content, its aims and its future in the Finnish media

Grant €93,000

University of Helsinki, Henrik Rydenfelt, PhD

Targeted journalism? Personalized content, its aims and its future in the Finnish media. Journalistic media have begun to use user data and algorithmic tools for the distribution, recommendation and targeting of content. However, the concept, usage and aims of personalization of content are yet to be defined. The research concerns personalization, its aims and effects in Finnish journalistic media, delivering to both media professionals and academic audiences.