The future of reading in the transfer economy

Grant €60,000

Researchers Kai Ekholm and Yrjö Repo

A polemic and eye opening book on the future of reading in the transfer economy. We see some of the trends changing our lives, the rest we need to extrapolate. We combine different trends to get three scenarios for 2030. We base the scenarios on statistics, interviews and discontinuity of user behavior. The future might be pleasant or unpleasant, but it is different.