The impact of crisis communication on risk perceptions and political trust in the hybrid media environment

Grant €100,000

University of Turku, Aki Koivula, DSSc

The impact of crisis communication on risk perceptions and political trust in the hybrid media environment: The Covid-19 outbreak has shown that political trust and perceived risks associated with the situation affect human behaviour during the crisis. Here, the hybrid media potentially play a central role as a mediator of crisis information. Using panel and experimental surveys improved with digital data, we examine mechanisms between media consumption, risk perceptions and political trust.