Unconventional communicators in the hybrid media system

Grant €99,000

University of Helsinki, Salla-Maaria Laaksonen, DSSc

The project uses digital methods and language technology to investigate how the official information and stories related to the coronavirus is circulated and framed by unconventional communicators in the hybrid media system. We conceptualize the communication by unconventional communicators, such as social media influencers and anonymous accounts, as societal discussion that aims to legitimize or delegitimize official communication by authorities and the media.