Helsingin kauppakorkeakoulu
Professori Liisa Uusitalo
Kuluttajat ja viestintä tietotaloudessa
Kolmivuotisessa (2008-2010) tutkimusprojektissa tarkastellaan markkinoiden muutosten, erityisesti digitalisoitumisen ja globalisoitumisen vaikutusta media-alan yrityksiin ja palveluihin sekä kuluttajien media- ja viestintäkäyttäytymiseen.
Tutkimuksesta lisää Helsingin kauppakorkeakoulun sivuilla
http://www.hse.fi/FI/research/t/p_20/cobi
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